Launch and Grow Your Career in Tech

We help you create a better life and career, powered by code.


I’m Juan Cruz Martinez, the founder of I love programming, and I believe in the power of coding not just to build a better world but to make YOUR life better.

I founded because I wanted to help you learn how to code, build a better career, and, ultimately, create a better life. That happened to me over a decade ago when I first started coding, and it happens to tens of thousands of people daily. I want YOU to join that revolution.

No matter what you call it, writing code, programming, software development, or anything else, the skills involved are in increasingly high demand. And whether you want to get into website development, game design, blockchain development, or anything else, I want to help you.

Live the life you want

Creating an extraordinary life through writing code.

Want to build a rewarding career as a software developer?

Every successful career in programming is built on three things:

  • technical proficiency
  • Navigating the complexities of a constantly changing career
  • being intentional about the work they want to pursue.

I launched to help you develop the skills and clarity you need to get each of these areas right.

Too many people want to teach you about one of these things, but what good is having advanced programming knowledge if you hate your job and want to go out on your own?

I want to help you become a better programmer. But I want to help you build the skills that will help you use your technical understanding to create the life and career you want.

I took part in a bootcamp but it was too fast-paced for me, that's when Juan helped, doing some extra hours of pair programming with him, getting his advice and coding tips helped me complete my program and become a web developer. Today I work as a FE developer and I still meet with Juan over to chat and discuss coding and life.

Dave Front-End Developer @ BG


Get Started by Joining My Newsletter.

Thousands of other developers from companies like Google, Meta, Siemens, freelancers and entrepreneurs are already learning with me.

    Learn more


    Where do you need to start?

    Are you just starting your programming journey?
    Great! I want to help you get started the right way. If you’ve never written code, I’d love to help you write your first program. It is far easier than you probably think. From then on, you are off to the races, and the sky is the limit!.
    Are you looking to deepen your programming skills?
    If you think you are ready to begin making money with your programming passion, I know how to help you. Whether you are looking for a career change or just to pick up some extra work, I can help you avoid the pitfalls that trip many people up when trying to launch their programming careers.
    Are you looking for freelancing or career advice?
    Get expert career advice tailored to programmers.

    Live channels

    Videos & live coding sessions

    Make sure to subscribe and activate the bell icon so you get notifications on new videos.